Clean Edge Case Questions Essay Example | Topics and Well Written Essays - 250 words

white distinctness Case Questions - Essay ExampleThis functions to maintain sales and productivity for the old products eon establishing a niche in the market for the new products. The idea is to avoid the new product from cannibalizing the old products while simultaneously maintaining a competitive edge for an organizations entire product range. The customers sense of utility for both products should remain high for both products. There is a real affright of the new product over-shadowing the old product therefore, it is paramount for the marketing team to have ample breeding for such an eventuality. Defects in the new product released warrants management to either rec altogether the released products. This is a weakness, which the organization should undertake to eradicate (Beckham & Quelch).Non-disposable razor use is categorized into two general types. The first is the everyday shaver, which seeks to create an supreme shaving become for consumers. The products affordabili ty ranges from high to low-end. Conversely, the second category is the general shaver, which is available for all consumers depending on their financial capabilities. The R&D department at Clean Edge seeks to find come out consumers frequency of use, their budget and their expectations of the product for example, a consumers lifestyle determines the type of razor they require.I would remember Clean Edge being sold as a niche positioned product, which offers the ultimate shaving experience for men who shave routinely and who seek a superior razor and performance razor. This will greet to the functionality appeal of the consumer for a non-disposable, high quality razor. This will maintain the competitive edge that Clean Edge has and set it apart as a high quality product- a must have which appeals to the manlike in the male consumer.I would not recommend the mainstream positioning of the Clean Edge, as it would face caustic competition form the already flooded market. It could al so spell the decline in