Strategic Management Process (SLP) Essay Example | Topics and Well Written Essays - 500 words

Strategic Management Process (SLP) - Essay Example A Mission Statement, on the other hand, gives a description of the things an organization is going to do and why. It outlines the â€Å"primary objectives† as well as the purpose of the organization in question. Unlike Vision Statement which focuses on the outsiders, a Mission Statement primarily concerns itself with the internal organization. It outlines the most crucial measures for the organization’s success, and as such, its main audience is the organization’s leadership team as well as stakeholders. However, Vision Statement also touches on an organization’s purpose, but this is only as far as the organization’s values as concerned and not â€Å"bottom line measures.† It shows the organizational values and purpose (Rothwell, 2010). There are five criteria I believe are very crucial in devising a Mission Statement. First, the Mission Statement should clearly describe the things an organization is going to do and why. I think this criterion is very important, since it is what defines the organization’s reason for existence, at least to the workers and the stakeholders. As such, it gives the concerned parties the motivation to work hard towards achieving their common goals. The Mission statement should also be oriented towards giving productive results. It is through the results, which should be realistic, that an organization can work clearly knowing what it targets to achieve. This keeps all stakeholders focused on achieving the particular goals. In addition, the statement should include not only the organization’s goals but it should also capture the people who are to work towards achieving the said goals. This is important because it not only sets clear targets for the organization but also make s the various stakeholders to own the goals, a factor that is very vital for improved performance within the organization. The statement should also be concise, but one that covers everything in its own scope. This is not only easy to read but