Financial Statement Analysis Assignment Example | Topics and Well Written Essays - 3000 words

Financial Statement Analysis - Assignment ExampleThe fiscal position and performance of a club can be analyzed with the help of different tools available. However, for the coitus performance depth psychology, common size analysis as well as the traditional ratio analysis is the most effective tools such that they provide a same yardstick to compare the performance of both or more companies everyplace several periods. This particular report emphasizes the performance of Kellogg Co. and kraft Foods on the base of operations of common sized analysis and the traditional ratio analysis.Kraft Food bon ton is one of the terra firmas largest food companies. In 2011, the estimated revenue of the company is approximated as $54.4 billion whereas the earnings of the company in the first place taxes are amounted as $4.8 billion. Kraft Food incorporated in Virginia in 2000. They have around 126,000 employees in all over the world. The company manufactures and markets products related to food which includes confectionery, biscuits, cheese, beverages, packaged grocery, convenient meals etc. The company sells its products to its customers in over 170 different countries.At the end of 2011, the company reported gross assets of $93.8 billion and net assets of $35.5 billion. Kraft Food Company is a member of Standards and Poor 500, Dow Jones Industrial Average, Ethibel Sustainability Index and Dow Jones Sustainability Index. In 2011, the companys portfolio included 12 put ups. All these 12 brands reported revenues of $1 billion each. The most renowned brands of the company included Oreo, Mila and Cadbury Chocolates, Philadelphia Cream Cheese, Nabisco, Maxwell House Coffees, Trident gum, Kraft cheese, dressings and dinners, Tang powdered beverage, LU biscuits and Oscar Mayor Meats. The brand portfolio of the company included around 80 brands which generate revenues exceeding $100 million each year.Kellogg Company was founded in 1906. Its subsidiary companies are engaged in marketing and manufacturing convenience and ready to eat food. The major