Btec Buisness Level 3 Unit 1

BTEC LEVEL 3 IN BUSINESS UNIT 3 INTRODUCTION TO MARKETING Assignment picture Tescos and Oxfams Concepts of marketing- marketing= a social and managerial litigate by which individual and groups obtain what they need and ask through creating and exchanging products and place with differents. Core marketing concepts Markets Exchange transitions & relationships Value satisfaction and quality Products call for wants and demands B. define aims and objectives Aims A purpose or intention a in demand(p) outcome Objectives c. Private companies may issue stock and have shargonholders.And ar cloaked by individuals. However, their shares do not trade on public exchanges and are not issued through an initial public offering. In general, the shares of these business sectores are slight liquid and the comforts are difficult to determine, an example of a head-to-head empyrean is Warburtons, their aims are to maximise profits or increase value of shares. Public sectors offer shares to t he general public, A Public sectors stock target be acquired by any sensation and holders are only limited to potentially ache the amount paid for the shares.An example of a public sector would be Tescos because they provide a service to the community, another example for Tescos being in the public sector is so they layabout jell out inter nationwide, private sectors however would only be able to stay nationally because it s easier to control shares. Tescos aims would be to boost the national saving and to a fault to maximise profits. Non profit companies would be charity and sometimes government run organisations. Any silver earned must be bear by the organization, and used for its own expenses, operations, and programs.An example of a non profit sector would be Oxfam because they use the money invested in their organisation to help hoi polloi suffering poverty poor accommodate in triplet initiation countries globally and to invest also using the money to use on their expenses programs etc. Their aims are to improve poverty and lifestyle in third world countries. Introduce and explain the both businesses you depart be investigating. advert to their business activity i. e. what they do to control their money, their size and history. Refer to proletariat C and state which sector they belong within. Focus upon and explain one product or service provided by each business.D. i will be investigating Tescos and Oxfam. Tescos is the third most sure-fire retailer in the world, and they sell all general products needed in a household including, pabulum, clothes, furniture, mobile phones etc they also sell luxury items standardised gaming equipment, broadband etc, Oxfam is one of the biggest charities globally, they sell clothes, books, board games, etc to start money so they squirt put it into their company so they can cover expenses and support programs, they also accept donations so they can help other third world countries that are suffering from poverty poor lodgement etc.Tescos was founded in 1942 Tescos was founded in 1919 by jack Cohan in east London. Oxfam belongs to the non profit sector, they provide products that are cheap so they can provide for programs crosswise the world and supply their organisation with important resources. Tescos belongs to the public sector and offer basic products and necessities such as food, lodgment etc. And service like broadband and banking etc. E. tescos they want to make cheaper prices so they would be able to get a larger sum of products sold.Oxfam to a greater extent of a variety of products to sell, so customers have more of a choice, this will increase the variety of customers. F. organisational objectives are different from marketing objectives . market objectives are giving a time frame in which they should pass on it, organisational objectives are the overall objectives and are the ones that are the most important. g. The marketing objectives can make you get closer t o an organizational objective because it might prevail to the same path. For example marketing objectives are like little go to fightds organizational objective. h.Tescos marketing objectives is to make prices fair for customers and beneficial for Tescos, and also expand their business into different companies. Oxfams marketing objectives would be to pass on more Oxfam lead astrays across the u. k, so they can benefit their programs resources etc. i. Tescos might expand their brand into different retailers so itll gain more popularity and might even be a perishing bran in food clothes etc ii. Oxfam might open stores internationally so will lead to make more money so they can use it so they can run more charitable programs and lead to improve poverty, housing in third world countries around the world. . Explain and justify which of these your business may use when marketing their product or service (one of the businesses products/services you have explained within task d). j. if Tescos was marketing a original food product Tescos would use a marketing technique for example Tescos would advertise the product on wallpaper, leaflets ,TV etc also they would put special offers on the product e. g. 2 for the price of one k. distinguish and describe the confinements and constraints upon marketing activities.For example if Tescos was making a stark naked product and they were given a limited amount of money to invest in this product, this would limit how advanced this product and how useful this product would discontinue up to be. A constraint for tescos would be the price war, all supermarkets, retailers etc want the best prices for their customers and the best prices for customers means more profit for themselves, this would subdued customers to shop at Tescos more than other retailers tacos is always making cuts and budgets to make low prices for customers its is a constant restraint for Tescos L.For each limitation and constraint explain how this may affe ct the marketing operations of your two chosen businesses. The operations wouldnt run as smoothly because you are not making enough profit to achieve those operations. The price war will affect their special offers new programs because they would have to cut those in making a better price for customers, prices are one of the run priorities for a retailer. m. Produce a comparison table stating and explaining in situation the similarities and differences between the chosen product/service of each organisation across a range of market techniques. Similarities Differences