'Maket Structure-Micromax\r'

' grocery STRUCTURES What is a Market structure? In economics Market structure is the flair the grocery store is organized , based mostly on the morsel of pie-eyeds in the industry, number of buyers and takes of contention , for example Monopoly, oligopoly , Perfect contender. noncompetitive rivalry is the grocery place structure is the market structure I am release to base this assignment on. monopolistic CompetitionMonopolistic Competition is a type of imperfect competition such that producers sell products that be identify from one another as goods yet not as perfect substitutes, they disaccord in harm of brand, quality, and location. In monopolistic competition a firm takes the scathes aerated by its rivals as consumen and ignores the usurpation of its own prices of other firms. Monopolistic competition has the following Characteristics:- • there atomic number 18 more producers and consumers in the market and no order has total control over the mark et price. There are very barriers in the entry & exit of firms. • Producers have a degree of control over prices. • There is product differentiation. • Independent decision making. Examples of Monopolistic competition:- Firms involving the selling toothpastes, soaps, electronics, and auto mobiles are examples of monopolistic competition. ANALYSIS OF A COMPANY IN noncompetitive aspiration Company image: MICROMAX About Micromax Micromax is a consumer Electronics Company found in 1991 and based in Gurgaon, Haryana, India.It focuses earlier on the sale of Mobile phones, conduct televisions as well as tablets. It has 23 domestic offices as well as offices in Honk Kong, Dubai, USA and as well employs over 1400 employees. Micromax is the 3rd largest handset producer and the 12th largest manufacturer in the world. As of 2012 , Micromax leads the Indian tablet market with a share of 18. 4% which is higher than heretofore the likes of Apple and Samsung, it is a lso the 3rd largest mobile phone vendor in terms of volume.The company’s rapid market share growth since 2008 is primarily attributed to its combative low pricing and entry level segments of its products and its wide distribution setup. ANALYSIS OF A PRODUCT FROM MICROMAX Product name: MIcromax A116 learn HD The Micromas A116 Canvas HD was launched at the start of January 2013 and is the current Smartphone to be launched by MIcromax and is also their surpass phone yet and aims to rival heretofore the best Smartphones of international companies like Samsung, and Micromax has seek to do this with aggressive low pricing.Below are the specifications of the Micromax A116 HD |Screen and Resolution |5” HD(1280X720 pixels) | | television camera |8MP with LED flash & front go about camera | |RAM |1 GB | |Operating system |Android 4. gelatine bean | |Memory storage |4 GB, expandable to 32 GB | | processor |1. 2 GHz quad effect ARM cortex | |Battery |2,100 mAh Bat tery(approx 21 hours) |Overview The Micromax A116 Canvas HD has a plastic reinforced and has a very powerful chipset and processor, and has no physical keys as it is a beneficial touch screen. The Smartphone also comes with the latest operate system from Android which is Jellybean, the battery is a 2,100 mAh battery which ordain last for an count on 21 hours. Price The Micromax A116 HD is priced at 15,000 Rupees. COMPETITION AND THEIR PRICESThe following tables are more or less competition from International Companies for Micromax:- Samsung |Samsung wandflower Grand |21,500 | |Samsung Galaxy S3 |35,000 | |Samsung Galaxy S3 mini |24,000 |HTC |HTC One X |34000 | |HTC One S |22999 | |HTC One V |18000 |LG |LG Optimus G |35,000 | |LG Optimus L9 |19,899 | Nokia Nokia Lumia 620 |15,000 | |Nokia Lumia 920 |35,490 | |Nokia Lumia 900 |31,500 | The following are some competition from Domestic Companies for Micromax:- Karbonn Karbonn S1 Titanium |11,500 | ginger nut OF THE PRODU CT Price elasticity of subscribe to If the price of the product is increased by a point amount, then the collect of the product allow for decrease by a further amount, as the consumer has a host of other alternatives to choose from and leave alone choose the item which will give him the most satisfaction at a lower cost, therefore the demand for these phones are highly elastic.Elasticity Of Supply If the Market price of the product decreases by a particular amount then the firm will supply fewer products than the amount in which the price has increased , as the firm does not want to sell their products at a lower price and will wait till the price increases to once more increase their supply, therefore Micromax has an elastic supply. ———————†MONOPOLISTIC COMPETITION MARKET STRUCTURE RHYS CAMARA plod NUMBER -1 MARKET STRUCTURE\r\n'