Brand Management

Answers (5) Manny B. Managing Director at BrideClick see exclusively my answers It depends how they are asking. so lets say you aim an advertiser asking what is your share of simile among young males interested in guitars. now on the ne twainrk there are 160 sites with a total of 10million uniques (Im reticence these numbers up) your site is the 3rd largest with 2m uniques. You would have a SOV of 20% now lets say an advertiser wants to spend 200k a calendar month with you on a $20CPM, (that is 10million impressions) now your total impressions a month is 20million impressions. That would mean the Advertiser SOV on your site is 50% WHAT IS percent OF VOICE? Share of Voice is defined by neat of Wisconsin Avenue types as: Percent of total category promote contributed by each brand. What this means in plain lay out is, how often money youre spending in the major advertising media compared to how much your competitors are spending. Lets sa y, for example, that you are selling a dodge specifically tailored to ham-handed Bowlers. And just to keep this simple, lets in like manner say that there is only one way to do Left-Handed Bowlers, and that is by placing ads in the Left-Handed Bowlers Monthly Gazette. To family your Share of Voice, you would have to establish a time-frame.

Perhaps you require to look at your Share of Voice over the another(prenominal)(prenominal) 12 months. You would then have to gather all 12 bygone issues of the magazine and make a list of all the companies that have ads in those issues that are selling the sam e dodge as you are to Left-Handed Bowlers. ! Then you would have to auspicate how much each of them spent on their ads during those 12 months in the Left-Handed Bowlers Gazette, and compare those figures with how much you spent. If you determined that there were two other competing companies and you estimate that confederacy A spent $10,000 on their ads, Company B spent $20,000 on theirs, and you spent $40,000 on your ads, you cigarette now calculate your Share of...If you want to hasten a full essay, order it on our website: OrderCustomPaper.com

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