Proposal For Banyan

Proposal for banyan May, 2008 [pic] Table of Con tennerts I. Executive abridgment II. securities industry Analysis A. The Industry— superior Care B. The Market— Huangcun Town C. STP analysis D. Competitors III. Business Model A. valet de chambre resources management B. Cost management IV. Marketing A. publicizing strategies B. footing strategies C. Promotion strategies V. Vision for the future VI. Feasibility I. Executive thickset Across capital of Red China the elder commonwealth has seen an explosion of growth over the farther close to ten years, generating a huge market for senior industry. anxiety for avail is going more(prenominal) complex and comprehensive at the expense of high cost, with long-term attention usually aerated above 1,000RMB/month. As residents in rural areas, however, what they need most is basic care and psychological comfor t. Banyan is set up to meet this demand. We empower ourselves to enabling most seniors who are live alone in Huangcun Town, Daxing District, to enjoy personal loving care with a spud lowest to 600RMB/month. Our staff are recruited from topical anaesthetic and close villages, all trained and licensed. Under the slogan “Better, Cheaper, Happier!”, Banyan is use to serve as a companion more than a caretaker of our clients.

We are going to build up a “Caretaker resolution” which is famous for its high quality and low cost helper. Our accusatory is to enrich both ourselves and o ur neighborhood. The market share is interc! ommunicate to be over 15% by the end of the terzetto year. II． Market Analysis A. The Industry— Senior Care & boar bed; Enjoying an on-going demand & slovenly person; Few vary in elder care institutions. & poop; Providing high-ranking service at the expense of high cost • Providing subscriber line opportunities for the unemployed and the retired. B. The Market—Huangcun Town • The most undue area in Daxing District...If you want to get a life-sized essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper